Jewish Care

Home > News > Archive 2008 > March > No excuses for not giving to Jewish Care this Pesach

Date:  27 March 2008

No excuses for not giving to Jewish Care this Pesach

Jewish Care, the health and social care charity, is hoping to raise in excess of £350,000 through a fundraising appeal to coincide with the festival of Passover. A leaflet that will arrive on supporters’ doormats in early April will remind the community about the importance of the charity’s work, saying: “One day you might need Jewish Care.”

The leaflet gives eight reasons why people might not want to support the charity, such as “I don’t think Jewish Care is for me. Don’t they just run care homes for older people?” or that their money “won’t make a difference”. It goes on to explain why the community’s financial help is crucial.

In a letter to supporters, Alan Levine, who benefited from the charity’s social work team and carers’ service when his 49-year old wife had a stroke, said: “Before this year, it was my belief that I would never need to turn to anyone, other than family or friends. From the moment I got in touch with Jewish Care, I felt supported. I never used to know what Jewish Care did, but now I thoroughly understand what a difference they can make.”

The campaign has been produced by the marketing agency Cascaid and the message will be reinforced in newspaper advertisements. Jacqueline Nortman, Jewish Care’s corporate communications marketing manager, said: “As well as raising funds the campaign serves to educate the community about the breadth of Jewish Care’s work – we’re asking people to dig deep into their pockets so that we can continue to provide vital services.”

To make a donation, please call 020 8922 2200 or visit www.jewishcare.org